Working Girl How-To: Building Your Brand With Pinterest

Can’t wait to try this out!

Working Girl How-To: Building Your Brand With Pinterest

Just a place to save recipes and DIY projects, no longer. Pinterest has become a staple for brands and their social strategies, serving as a visual haven for brands to show their followers what they’re all about.

Back in November 2014 when I began strategizing the January relaunch of That Working Girl, I quickly realized that Pinterest was the “weak link” of all of the site’s social properties. Sure, I had a presence of the site, but not one that was well-thought-out or well-maintained. Over the last four months I’ve learned a ton about effectively managing a brand’s presence on Pinterest, and how to boost your follower growth quickly.

Want in on a few secrets? Read on below!

Cross-promote on other social platforms.
This might seem like a no-brainer to some, but other than a button on That Working Girl’s sidebar, Pinterest wasn’t a very talked-about platform. I experienced an impressive…

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