So you landed the interview, congrats! You have polished your resume and done your research on the company but now it’s time to choose your interview outfit. Your outfit is one of the first examples of your personality. Before you open your mouth your interviewer has already formed an opinion about you based on your clothing. Follow these helpful tips for nailing the first impression.
1. Scout the company! A day or two before the interview spend some time in the area or grab a coffee nearby and check out what other people are wearing. You want to dress as if you’re already an employee there. If the employees are wearing jeans or dressed as if it’s casual Friday then don’t copy them! BUT do wear a business-casual outfit.
2. Stick to the basics. Now is not the time to try out a crazy new trend or to practice mixing patterns. Aim to wear neutrals and simple or plain prints. You don’t want your interviewer distracted by your clothing choices.
3. Modesty is key. Check your outfit in the natural light to make sure it’s not sheer and that there aren’t any unflattering lines showing through. Next, make sure the cleavage is covered! If you’re wearing a dress or skirt aim to have it hit the knees and make sure to cover up your arms. If you’re wearing pants feel free to show more arm but stay away from t-shirt style sleeves and tanks.
4. Be comfortable. If you aren’t used to wearing heels then you shouldn’t attempt wearing them to a first interview. Don’t wear anything too tight or constraining as it will distract you during your interview. Try to wear something breathable and light in case you start to get the (totally normal) nervous sweats.
5. Show some character. Adding one or two small accessories that are colorful or unique can help show some personal style and character. Adding a statement ring, a cute necklace or even a simple purse can bring life to your outfit and appearance. Just try to stick to one or two extra accessories and remember you’re going to an interview not out for drinks with your girlfriends.
One of my go to outfits is a plain black dress with a slightly tinted pale pink blazer, a statement necklace, and black pointed flats.
If you’re looking for more fashion inspiration and tips visit Lauren Conrad’s blog. I think she is an excellent source to look to for fashion tips and professional tips. Visit her site here: http://laurenconrad.com/blog/2011/09/dress-coding-for-the-business-professional/
The fashion line, Marc by Marc Jacobs has incorporated a hashtag campaign via Instagram and twitter. The line, known for its cutting edge campaigns and ads appear to have taken more of a grassroots approach to its spring 2015 campaign.
In April 2014, Instagram and twitter users were asked to tag their photo’s with #CastMeMarc. By May 2014 35,000 applicants had joined in with a wish to meet Marc as well as model for the 2015 campaign. The lucky winners from all over the world were direct messaged through Instagram or twitter with the news of being chosen and then flown to New York for the shoot.
The campaign, although daring has proven to create a buzz of excitement. Today, fans still use the hashtag on their Instagram and twitter pictures in hopes to get their break and the YouTube video of the finished campaign, posted on January 14 already has 50,000 views. There have been mentions of the campaign on many different fashion blogs and media sites.
Aside from the blogs and news sources covering the campaign I think it’s important to think about the new crowd of followers that were just made. Each of the hopeful contestants using the hashtag probably watched closely as the entire campaign unfolded. The friends and families of the 11 contestants chosen most likely have tuned in to what the line has to offer and may remain customers after this once in a lifetime experience. It’s easy to have a beautiful campaign by casting well known models but to find ordinary people and still have an amazing campaign makes me relate to the ads more and reminds me that the line really is for everyone. I believe this campaign brought excitement to his fans and personalized the line making it a campaign hard to forget.
Meet the models for the spring 2015 campaign here:
Welcome! PRepping for the Professional World is a blog all about entering the sometimes daunting world of PR. I’m going to focus my posts around one of my favorite fields, lifestyle PR. Some people may wonder what ‘lifestyle’ includes and I really like the definition that Alexis Rodriguez, of The PR Closet, shared:
Well, first define the term “lifestyle” in general, which means a certain way a person lives, or the style in which they live their lives. It can be below, within, or above their means, so lifestyle PR usually covers all of the things that people aspire to have to acheive or maintain a certain lifestyle. That can include fashion, beauty, travel, accessories, food, fitness, and other luxury goods like cars, fine jewelry, personal trainers, etc. So a lifestyle brand will meet the needs of a consumer with multiple product offerings. Diane von Furstenberg is a good example of a lifestyle brand because she offers not only beautiful clothes, but also jewelry, swimwear, shoes, handbags, luggage, makeup, and accessories. A lifestyle PR firm will represent these types of lifestyle brands or multiple categories of brands that together equal a lifestyle. http://theprcloset.tumblr.com/post/37065014527/hi-what-exactly-is-lifestyle-public-relations
This blog will focus on tips for working in PR, examine popular campaigns, and feature Q & A’s with PR pro’s. I hope that readers will gain a better understanding of public relations and the lifestyle PR industry as well as put some of their nerves as ease. I hope you enjoy my blog and find it both useful and fun! Join the conversation and let me know what you think of the posts. -Shelby